I also think Clemson is unique here because our alumni base is very small yet we are continuing to grow. I cannot recall the exact numbers but I am fairly certain that over 50% of our living alums graduated since the 90s and that number is moving closer to the 2000s because our class sizes have increased so much in the past 20 years. This gives Clemson a lot more pockets and potential donors, BUT it is odd to me that (upper)middle class folks are shelling out thousands a year individually to support coaches, assistants etc in athletics and admin, professors and researchers in academics that are in the top 1% income bracket. I think at some point even die-hards like us will stop/reduce giving as the costs increase. I guess the bottom line is when does it become too hard to rationalize spending the equivalent of a multi-week trip to watch football and drink in a parking lot.